Why Amie works….


Lots of women have lovely skin that experiences extra-oiliness and breakouts during times of hormonal changes:  such as puberty, teens and twenties, menopause and just generally ‘the time of the month’.


In our quest for effortlessly blemish-free skin, we are often tempted to use products that are too harsh or aggressive which can cause more problems in the long run than they solve: for example, skin can feel dry and stripped, itchy, sensitised and can also lead to the over-production of oil and more spots, not fewer !


‘natural, non-irritating ingredients are important in skincare for young and sensitive skin.  At their age, skin is still easily irritated while prone to breakouts.’ 

Dr Sue Mayou, leading dermatologist.



We developed the Amie range to provide an effective, natural solution that really works.   We decided to ditch all the traditionally-used harsh and aggressive chemicals, such as sulphates, petrochemicals, alcohol and mineral-oils that we felt had no place in a modern skincare range. 


Instead we created effective products with a very high level of naturally-derived ingredients – 95% being the average -  designed to work in complete harmony with your skin.  We also avoided using any parabens, phthalates, sulphates, mineral oils or animal extracts.


All our products are high quality with delicious fragrances and delectable textures.  All are pH-balanced and dermatologically tested.  They have been manufactured in the UK.



‘I’m really impressed with Amie’s gentle but effective approach. 

I wish I’d had Amie when I was younger’, 

Kate Turner, Beauty Editor, Cosmopolitan Magazine